Already out of the box, we write fresh, heart to heart
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Communication isn’t an end in itself but an effective means to an end. And, the end is an action from your target audience/prospect/customer/client you desire for, and towards which you converge all your energy and efforts.
Sales and web copy/content writers, at Force Words, have an overall writing experience of 31 years. But we think and write fresh. We’re already out of the box. We don’t carry the baggage of the hackneyed or overdone words, expressions, and style.
We write and tell in the language your target/prospect/customer speaks and understands the best. So the web copy or content we create for you instantly hooks their eyeballs, strikes a chord with them, tempts them into an action, and even converts them. Our storytelling makes users understand the benefits that your product(s) or service(s) brings to them, and positions your brand in their mind-space. And, they can hardly resist the temptation to buy your product/service straightaway. Even if they can, they can't stop contacting you some way or the other.
So you’d better ask us to do the job, while you focus on your core job. Or, with the luxury of time, energy, and money that we help you save, you spend quality time with your family or have fun some other way. Or, simply relax.
Try us out. What's awaiting you is an experience of “more-than-expectations”!
Our service solutions fight your customers’ problems and pains, offer them several benefits, and meet their aspirations.
Copy that connects 'n' converts, yet cuts your wallet less than it allows
Value for every penny invested
At Force Words, we don’t have a Leo Burnett or a Claude Hopkins or a David Ogilvy or a… True! But we’re proud to have some hard-working, serious, and perfectionist copywriters who’re committed to producing for you effective, crisp, and seductive copy that clearly tells how your service or product will do certain things to make a difference to your customer’s life:
- allay baseless fears and worries;
- assuage pains;
- resolve problems; and
- provide distinct benefits.
The hypnotic power of our copywriters’ words not only creates and increases awareness of your brand among target customers but also persuades them to take an action you long for or expect.
Copywriters at Force Words enjoy working for almost everybody -- individuals, companies, agencies, public relations firms, and so on.
We write ads for all media, billboards, brochures, catalogues, jingle lyrics, video scripts for television/radio commercials, sales letters, and direct mails, taglines, and other marketing communications. In book publishing, we also write copy for flap copy or jacket flap copy.
Web copy that hooks eyeballs, hypnotises browsers into action
Easy to navigate and find the answer
A restless, hungry panther doesn’t like wasting time to catch its prey for a quick meal. So are website visitors. They have no patience to hang on to your website for long to find the product or service they’re looking for.
Now, how to hook their eyeballs on to a web page? And, how to explain that your product/service is the answer to the problems-solving features and benefits she’s looking for? So that she readily decides to buy that.
Well, if "Content is King", which is a cliché but true, copy is the "Queen" of content. Web copy is critical to search engine optimisation or placement. Web content sans original, good-quality web text means search engines won’t be able to relate what the visitor searches on your website. Also, without informative, meaningful and benefits-stating copy no promotional campaign can succeed.
Why and how Force Words scores high on this front?
It’s much more than only about demographics
Your target or prospect, who’s our reader, searches on the Internet for a product or service that solves her problem(s) and gives her the benefits she’s looking for. At Force Words, we not only know her age, gender, income, education, and family background. We know much more. What she likes and what she lumps. We know her worries and fears, and the questions that haunt her. Even what gives her happiness and joy. We know her tastes, preferences, and aspirations. What all tempt her or make her excited and crazy.
So it’s easy for us to start and engage in a dialogue with her, round the clock.
We write web copy to effectively communicate to her and clearly tell her how and why your product(s) and/or service(s) do all that she’s desired for, and even more. We know how to articulate your value proposition to her. We keep an eye for detail and go about search engine optimisation of the content/communication we create. Outcome: SEO-powered copy that converts. Killer copy that sells!
Clear and crisp business writing that drives a point home
Talk to the potential customer like a salesman
It's low-hanging fruit, a high-altitude view, doesn't drill down to a level of granularity, actionize new opportunities, ... touch base, shift a paradigm, leverage a best practice, laser-focused, fact-deficient, obfuscating generalities, an optimised consumer footprint across geographies, mission statements, impactful, hoped-for turnover, out of the loop, a considerable period, soft patch, short-lived, and blah blah. You know these aren't junks. But are you...
sick of these? Not your fault; you must be.
Most stalwarts would agree words and expressions such as these aren't what make a meaningful, purposeful, and professional business communication/writing.
They'd also agree the aim of business writing is to make the communication understandable as clearly as a crystal, even on fast reading. So the message should be well planned, simple, clear and crisp, and direct. The business writers at Force Words work exactly towards that.
Our business communication includes reports, proposals, white papers, emails, and other forms of writing used in corporations/organisations to communicate with internal or external audiences.